PRESS ARTICLE — EXCERPT FROM J’AIME LES STARTUPS —
What need do you address (Why do your customers need your product/service?)
“The 37.1 contraceptive boxer briefs address the urgent need for a non-hormonal, mechanical, reliable, and reversible male option in a landscape where choices for men are very limited (vasectomy, a definitive solution, has exploded, increasing 20-fold since 2010, and now surpasses tubal ligation). It helps alleviate the contraceptive burden on female partners, overcome a contraceptive impasse linked to the side effects of existing methods, react after an unplanned pregnancy, and offer a temporary and effective alternative to vasectomy, while contributing to reducing the number of unplanned pregnancies.”
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