IN THE PRESS: EXCERPT FROM BE A BOSS, THE BUSINESS LEADERS’ MEDIA, BY LINDA LABIDI (TRANSLATED FROM FRENCH)
“Her name is Gaëlle, she is a textile designer, and she has decided to reinvent male contraception. Her weapon? A simple boxer, designed to give men control over their fertility and restore confidence to couples. An idea born of personal frustration and a designer’s intuition.
It all began with her degree project, the 37 DEGRÉS project. On social media, Gaëlle came across a mechanical device for men meant to be a contraceptive, but sold without certification. Fascinated by the simplicity of the concept, she quickly saw its limits: discomfort, risk of irritation, handmade devices.
Drawing on her textile expertise, she imagined an alternative: building the mechanism directly into men’s underwear. “I told myself: if it’s part of the usual wardrobe, it will be much more acceptable,” she says…”
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