“START-UP 37 DEGRÉS LAUNCHES A CONTRACEPTIVE MEN’S UNDERGARMENT”
RADIO : EXCERPT FROM THE L’ÉCO D’ICI SEGMENT ON ICI NORD (FRANCE BLEU NORD), BY NICOLE BUYSE (TRANSLATED FROM FRENCH)
“This Lille-based start-up will be at Viva Technology in Paris, one of the biggest innovation trade fairs, from this Wednesday morning until Saturday, to present its contraceptive men’s undergarment.
This boxer lifts the testicles and holds them against the pubis, keeping them at a temperature of 37°C, hence the company’s name. That is the temperature that stops sperm production. It could be placed on the market in 2028.”
